Tuesday, October 19, 2010

The Social Media Marketing Difference

The sole fact that you are reading this off of a computer screen makes it very likely that you are familiar with Social Media websites like FaceBook, Twitter and YouTube. Chances are good that you even have an account with one or more of these services. Millions of people, just like you, use social networks as a tool for finding and staying in touch with old and new friends and family while some now use these services as their primary source of communication. Social networking has solidified it's place in our culture and is providing a new way for people to interact with each other. Savvy business owners see these social networks as a very effective and inexpensive form of marketing and advertising.

In it's most basic form, social media is simply a website that doesn't just present information or a product, it's a website that also interacts with the visitors and gives them a community feel. Some social media sites invite active comments and others are almost solely user driven.

Used correctly, social media marketing is a powerful way to convey your business or organization across the web and establish long term relationships with your clients as well as bring in new customers.

Your customers are social creatures. They like to feel comfortable with the places they do business. For website visitors, having social media applications on a company’s website is like having a really friendly cashier that knows you by name or the waitress that knows how you like your coffee. Social media brings a personal touch to a site through blogs, forums, Twitter posts, FaceBook and other forms of social interactive media.

Give your business the edge it deserves by taking full advantage of the friendly, online community that social media venues offer.

What are the advantages of Social Media Marketing?

Your Company Identity

We work with each client to develop a unique "voice" for their company's presence within the Social Media community helping to ensure a successful campaign. A successful Social Media Marketing campaign will increase the popularity of your website and strengthen your company's identity online. Your social media family will spread your message more effectively than traditional methods.

Quick Results

By working closely with each client we maximize the potential impact of each of phase of a Social Media campaign. Hitting a front page of a major social networking site like YouTube or StumbleUpon will send huge amounts of traffic, almost instantly, to your company's website. That traffic doesn't necessarily equate to sales, but it will generate momentum in the right direction.

Affordable Advertising & Marketing

Social Media Marketing can be used in place of or along side of traditional advertising and marketing at a fraction of the cost. We offer SMM campaigns with initial launch pricing and maintenance options for all types of budgets. What works for one company may not necessarily be a smart option for another so we work closely with each client, performing market research and proposing the strategies with the highest chance of success while still fitting in to a budget.

Come Recommended

Would you be more comfortable buying from a faceless company or from one that came recommended? Initiators and influencers play an important role in the buying process and you can reach these people with SMM. We monitor public Tweets for key words within your business' scope and reply on your behalf. We develop forums and blogs on Industry websites and respond to articles in relation to your business. We "Friend" and "follow" users of your competitors and vendors social media outlets to build a network of users ready to recommend your business.

Search Engine Rankings

A Social Media Marketing campaign will result in a large number of backlinks from referring sites, landing pages, forums, blogs and profile pages that will result in much higher search engine rankings for your website.

Advertising Compatibility

Social Media Marketing can often replace traditional marketing techniques however it is also often successfully run along side an existing traditional advertising campaign. Our goal is to develop the most successful SMM campaign on your budget. We are confident that once you see the results you will find it to your advantage to take Social Media marketing seriously.

So, what makes us different?

We have a long history of offering the highest quality product with a level of customer service and support that exceeds expectations. Our merchant retention percentages are amongst the highest in the industry.

We handle each client on an individual basis. We interview each business and take the time, first through an initial interview, to understand your business, your goals and your budget. We then perform stringent market research before our team sits down to develop an initial proposal for your company's new SMM campaign.

Our success is measured by the success of our customers. We take pride in every project and treat each client with great care. Your business is important to us so we keep you well informed every step of the way with development updates, topic calendars and monthly reporting and analysis.

Call us today at 1-877-493-EPAY to schedule a sales call. You'll be glad you did.

Friday, October 1, 2010

Secure, Affordable, Wireless Processing Expanded to Android, BlackBerry and Windows OS Users

The excitement surrounding the announcement of secure, swiped credit card processing through the Apple iPhone a few months back was very much warranted. The PAYware Mobile application from Verifone is being offered to the public by ISO’s like Tempe, Arizona-based ePay Management. It has been a welcome solution to a large market of mobile merchants using the iPhone and is still proving to be an ideal solution for those users. The feedback we have received from our merchant partners utilizing the PAYware Mobile solution has been extremely positive.

The most common objections we are experiencing during the sales process relating to the PAYware Mobile solution are:

1.) an incompatibility with the latest Apple release of the iPhone 4G
2.) The reluctance of switching to the iPhone primarily due to a dislike of the AT&T service
3.) A merchant’s affinity for their existing Android, BlackBerry or Windows OS smart phones
4.) The lack of a printing solution

With the recent announcement by ePay Management of their partnership with Charge Anywhere, 3 of these 4 objections have been nullified. The addition of the Charge Anywhere mobile payment solution is allowing ePay to market wireless payment processing solutions to Android, BlackBerry and Windows OS smart phone users as well as iPhone 3G and 3Gs customers.

The Charge Anywhere solution pairs the P25 BlueTooth printer/magstripe reader with a compatible device for swiping credit cards on-the-go. This increases business productivity by speeding up the transaction time and increases revenues by allowing users to take advantage of the lower Interchange rates assigned to swiped transactions. Authorizations are received in real-time and settlements occur daily, decreasing accounts receivable problems and increasing cash flow.

The Charge Anywhere solution is compatible with the most popular smart phone offerings from most carriers, including the Bold, Curve and Storm series of phones from BlackBerry. The Motorola Droid and HTC G1 and My Touch with Android operating systems and the HTC Fuze, Tilt & Pure along with the Palm Treo and Motorola MOTO Q utilizing the Windows OS.

Because the Charge Anywhere application is certified and written for the operating system, the Smartphone application can be installed on most Windows Mobile 5.0+, BlackBerry 4.1+, Android or J2Me devices.

The application is able to capture and download mission critical business data above and beyond traditional credit card data such as invoice number, employee number, tips, tolls and more. QuickBooks users can import data from the payment gateway, eliminating time-consuming data entry.

ePay Management is aggressively marketing the Charge Anywhere and PAYware Mobile solutions to the retail, restaurant, QSR, HVAC, Plumbing, Towing, Trade Show, Limo/Taxi and Delivery industries.

Please contact ePay Management directly at 1-877-493-3729 or sales@epaymanagement.com with questions regarding these or any other payment processing solutions.